How do you ideate and implement a product in 8 hours that will go viral?

How do you ideate and implement a product in 8 hours that will go viral?

How do you ideate and implement a product in 8 hours that will go viral?

Introducing Pogi, Winner of the AI Challenge at Cozy Computing Hackathon.

Introducing Pogi, Winner of the AI Challenge at Cozy Computing Hackathon.

Introducing Pogi, Winner of the AI Challenge at Cozy Computing Hackathon.

Contributions: Product scope, character personality (prompt), UI, illustrations and animations
Project Link

  1. The Problem(s)

(a) AI agents often lack enough scope/personality to seem interesting

(a) AI agents often lack enough scope/personality to seem interesting

(b) AI chatbot interfaces are too open-ended, leaving users with a cold start problem.

(b) AI chatbot interfaces are too open-ended, leaving users with a cold start problem.

There are hundreds of AI chatbots available, from native chatbots with LLMs to "wrapper" sites like character.ai. The UI of these chatbots is an open text box that can often leave the user lost as to where to start.

Our goal was to create an AI character that had enough personality scope to be remembered, as well as a UI that empowered the user. Our inspiration for this project is from Tamagotchi, a digital pet popular in the 90s that could only be interacted with via icons on a screen.

  1. Inspirations and Project Scope

Drawing inspiration from Tamagotchi toy UI, our ideal flow was to have (1) an easy to read CTA (2) user push cta and (3) memorable and brief response from Pogi.

As the lead for scope and design, I realized that the design could only have so much design detail. Thus, Pogi himself was animated while other illustrations were pulled from existing emoji libraries.

  1. Project Visuals, User Interface, and personality

I realized the possibilities for user responses were endless, so I generated as many emotions for pogi as possible - these motions had labels that any answer to a user question could be categorized.

My hackathon partner was able to write a script that:

1) Allowed the user to do either pick an action via emoji or input a customized action
2) Categorized its own response into one of eight mood gifs (with complementary background color)
3) Picked an appropriate primary emoji (shown above Pogi's head during response) as well as two secondary emojis representing the background of Pogi's response.

For Pogi's personality, I chose to have him identify as a cat with a Smug personality, a loved personality type found in certain characters from the popular video game Animal Crossing.

"Smug villagers are portrayed as arrogant and egotistical, acting sophisticated and thinking highly of themselves."

  1. Final Product

  1. Final Product

  1. Final Product

The following activities were performed with Pogi during the hackathon by judges and fellow hackers:

-Took him to their favorite restaurants (he loves sushi from Midtown Nobu and dumplings from Din Tai Fung)
-Asked him about his thoughts on Zero to One
-Made him go up and down Sand Hill road until he raised a Series A from a16z

Try it out yourself - click or tap the icons to play! (Warning - sound)

Click or tap the icons below to play!

  1. Launching At Scale

  1. Launching At Scale

  1. Launching At Scale

Before launching Pogi to the public, we had to carefully consider the costs associated with using GPT models. We wanted to ensure Pogi could handle viral-level traffic without racking up an unsustainable bill.

The cost difference between models is significant:

GPT-4: $30.00 / 1M tokens

GPT-3: $1.50 / 1M tokens

Initially, we found that GPT-3 was unable to consistently match the playful and chaotic personality we wanted for Pogi compared to GPT-4. However, the cost of GPT-4 would have been incredibly prohibitive at scale.

To solve this, we used a technique called "multi-shot prompting." By including 5 explicit examples of ideal responses directly in the prompt, we were able to get results that were just as cute and charming from GPT-3 while keeping costs 20x lower.

This scrappy hack let us launch Pogi to the public with all the personality we dreamed up, without a crazy price tag.

Before launching Pogi to the public, we had to carefully consider the costs associated with using GPT models. We wanted to ensure Pogi could handle viral-level traffic without racking up an unsustainable bill.

The cost difference between models is significant:

GPT-4: $30.00 / 1M tokens

GPT-3: $1.50 / 1M tokens

Initially, we found that GPT-3 was unable to consistently match the playful and chaotic personality we wanted for Pogi compared to GPT-4. However, the cost of GPT-4 would have been incredibly prohibitive at scale.

To solve this, we used a technique called "multi-shot prompting." By including 5 explicit examples of ideal responses directly in the prompt, we were able to get results that were just as cute and charming from GPT-3 while keeping costs 20x lower.

This scrappy hack let us launch Pogi to the public with all the personality we dreamed up, without a crazy price tag.

  1. Results and Virality

  1. Results and Virality

  1. Results and Virality

There have been 9,000+ messages exchanged and counting between Pogi and users. After a feature by Andy Biao on his blog Waxy, we temporarily tracked approximate IPs to see where users were messaging from. Pogi has been to every continent except Antarctica!

Pogi has been around the world!